**Lesson Plan: Classification of Products II**
**Grade Level:** Senior Secondary 1 (Grade 10)
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**Subject:** Marketing
**Duration:** 60 minutes
**Topic:** Classification of Products II
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### Objectives:
By the end of this lesson, students should be able to:
1. Understand and differentiate between the various types of product classifications.
2. Explain the characteristics of convenience goods, shopping goods, specialty goods, and unsought goods.
3. Provide real-life examples of each type of product classification.
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### Materials Needed:
- Whiteboard and markers
- Projector and laptop (for presentation)
- Handouts with notes on product classification
- Examples of consumer products (e.g. toothpaste, designer clothes, life insurance pamphlet)
- Interactive activity sheets
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### Lesson Outline:
#### Introduction (10 minutes)
1. **Warm-Up Activity:**
- Brief discussion on products students have bought recently.
- Ask students to categorize those products in any way they find appropriate. Write down their categories on the board.
2. **Objective Presentation:**
- Explain the goals of the lesson.
- Introduce the concept of product classification and why it is important in marketing.
#### Instruction (20 minutes)
1. **Review of Product Classifications:**
- **Convenience Goods:** Frequently bought with minimal effort (e.g., toothpaste, newspapers). Characteristics include low cost, widespread availability, frequent purchase.
- **Shopping Goods:** Bought less frequently; consumers spend more time comparing quality, price, and style (e.g., clothes, electronics). Characteristics include higher cost, selective distribution, significant effort in purchase decision.
- **Specialty Goods:** Unique characteristics or brand identification; consumers willing to make a special effort to purchase (e.g., luxury cars, designer clothes). Characteristics include high cost, exclusive distribution, brand loyalty.
- **Unsought Goods:** Products that the consumer does not think of buying often (e.g., life insurance, emergency medical services). Characteristics include new or unfamiliar, requires promotional efforts.
2. **Real-Life Examples:**
- Show examples using real-world products.
- Discuss the marketing strategies used for each type of product.
#### Interactive Activity (20 minutes)
1. **Group Activity:**
- Divide the class into small groups.
- Hand out product images (ensure a mix of convenience, shopping, specialty, and unsought goods).
- Each group will categorize their products and justify their decisions in a brief presentation.
2. **Class Discussion:**
- Groups present their categorizations.
- Discuss any discrepancies or interesting observations that arise.
#### Conclusion (10 minutes)
1. **Recap:**
- Summarize the key points discussed.
- Reinforce the importance of understanding product classifications in developing marketing strategies.
2. **Q&A Session:**
- Open the floor to any questions from the students.
- Provide clear and concise answers.
#### Homework/Assignment:
1. **Reflection Essay:**
- Write a short essay (1-2 pages) on how understanding product classifications could impact consumer behavior and business marketing strategies.
2. **Product Research:**
- Select a product and analyze its classification. Briefly explain why it belongs to that category and suggest appropriate marketing strategies.
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### Assessment:
1. Class participation during discussions.
2. Group activity presentation evaluation.
3. Quality and insight of the reflection essay and product research assignments.
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### Follow-Up:
- In the next lesson, delve deeper into how marketers develop strategies tailored to each product classification.
- Analyze case studies where correct product classification impacted the success of marketing campaigns.
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